The Role of Digital in Meaningful Learning

From tablets in classrooms to online learning systems like Google Classroom, digital learning is now commonplace in everyday schools. But as the popularity of hit Netflix program Black Mirror shows us, many people are wary – if not downright scared – of tech. And this is often reflected in people’s attitudes towards students ‘relying’ on […]

Podcast: Digital immigrants and the age-based digital divide

It’s a dinner table debate that frequently comes up with older members of my extended family. It goes something like this: Them: “Young people complain about not being able to afford to pay rent, but they can always afford the latest smartphone!” Me: “A phone is just as important as rent. If you don’t have […]

Using content to drive footfall to large-scale B2B events

It’s a common trap that event marketers focus on ‘ticket sales’. But the year-round conversation that brands drive with their audiences online is an important element of building trust and authenticity for the event. A couple of years ago, I was asked to present a case study of how 365-content strategies can be used to […]

My strategy for my tweets is…sporadic

I have loads of opinions. GDPR will make us all better marketers. If you still call it ‘Digital Marketing’ you don’t quite get it. Botticelli would have made a better 4th Ninja Turtle because Donatello was a low Renaissance artist, whereas the other three were high Renaissance artists. But despite the fact that I love a […]